B2B marketing that moves the needle
I've spent about seven years in B2B marketing, mostly in cybersecurity and SaaS. I care about the result, not the theater: I run demand gen and ABM end to end, and I get there by taking something complicated, the kind of product most people struggle to explain, and turning it into content that actually lands. The people who know the product best usually aren't the ones writing about it. I sit with them until it's right.
MDR, TPRM, ISO, privacy: a hard sell to technical and regulatory buyers in a market where everyone says "security." I ran demand gen end to end for the cyber division, PPC, outreach and ABM, with SEO and sales-ready content behind it, and tracked every lead back to its channel.
The division's leaders had almost no presence where their buyers actually spend their time. I built and ran their LinkedIn: strategy, ghostwriting, cadence, topics.
Buyers couldn't tell MDR, TPRM and pen testing apart, let alone say what each was worth. I wrote the positioning, then the content that carried it across the site, LinkedIn and sales.
Sales didn't need more brand content. They needed qualified interest and something to actually put in front of a buyer. I ran lead gen alongside enablement material built together with sales and BD.
When intent is live, qualification should be live too. A campaign concept for a live-events product, taken from the insight all the way through to the channel plan: blog post, LinkedIn carousel, nurture email and banner, in one package.
View deck →Keeping up with what's moving in cyber every week, without a research team behind me. So I built a custom GPT that surfaces the topics and feeds the social pipeline, and used AI across planning, drafting and editing.
My family runs a henna-ceremony business with an outdated site and almost no social presence. I'm rebuilding the site and running the organic social myself, start to finish, alongside everything else.
I wanted to test a B2B finance product idea properly before betting on it. I defined the ICP, repositioned the concept around finance-owned variance explanation, built a working PDF demo in Python, and ran outreach across Apollo and LinkedIn.
Three ways this can work. Same person, same standard.
If you want one person who actually owns it, not someone running a single slice. I'll take content, positioning and demand together, and set up the way it all runs.
A launch, a content sprint, a positioning reset. Hand over the thing that's been sitting on the list and I'll run it to the end.
For teams with a genuinely complex product and no one who can explain it in writing. I'll read the docs, talk to your specialists, and write it so a buyer gets it.
What I actually run, and what I'm still building depth in.
Demand & outbound: ZoomInfo (incl. intent data), Apollo, PhantomBuster, Snov.io, Google Ads.
SEO, GEO & analytics: Ahrefs, SEMrush, Google Search Console, Google Analytics (GA4), Power BI.
Content: WordPress.
Certified, still building depth: HubSpot (Inbound certified, 2026).
Building with: n8n for workflow automation, Python for internal tools and reporting.
A short intro: how I work, and where I see marketing and AI going in 2026.
I didn't plan on cybersecurity. I started agency-side, doing SEO and PPC for whoever walked through the door, and somewhere along the way I ended up marketing things I had to understand before I could sell them: SAP rollouts, fintech, then security services with acronyms most people nod at politely.
That turned out to be the part I liked, and B2B turned out to be where I actually want to be. The cycles are long, the buyers are sharp, and nothing gets bought because of a nice feeling, it has to be argued for. Give me a product nobody can explain and a room full of specialists who can, and I'll get it into language a buyer acts on. That's most of the job: demand gen and ABM end to end, the positioning and content that carry them, and close enough to the numbers to know what's working.
The rest is habit. If something needs a website, a sharper workflow, or a tool that doesn't exist yet, I'd rather build it than wait for someone else to. This site is one of those. So is the family business site I keep running on the side.